Many people misunderstand what voice broadcasting (VB) is. There are many different names that it is known by such as robo calls, automated dialer, auto calls, pre-recorded messages and voice dialing. If you do a simple internet search you are going to come across more than six million pages related to this topic. From a marketing standpoint you can compare VB to direct mail. Both marketing tools get your message out to an individual; VB does it with a voice and direct mail with an advertisement. The main difference in the two techniques is that direct mail can cost you.30 per piece of mail to one person, while VB will cost you approximately.03. That’s a big difference.
There are many companies that use voice broadcasting to get their message out to their customer base. Similar to direct mail, you want to make sure that the list you buy is a good list. You want to target the right people, people that are actually interested in what you have to offer so that you are not wasting time or money. There is one issue with automated calls if you plan on using them for international calls. You need to be aware of the laws and regulations that govern automated calls. In 2009 the United States amended the laws in regards to automated calls, stating that pre-recorded calls could not be sent to customers unless they have received a signed written agreement stating that they are interested in getting pre-recorded calls.
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